Enabling Eco-Friendly Choices by Relying on the Proportional-Thinking Heuristic
نویسندگان
چکیده
منابع مشابه
Enabling Eco-Friendly Choices by Relying on the Proportional- Thinking Heuristic
Ecological (eco) taxes are promising mechanisms to enable eco-friendly decisions, but few people prefer them. In this study, we present a way in which eco-tax options may be communicated to general public to encourage their payment. Our implementation (called “information presentation”) takes advantage of the non-linear relationship between eco-tax payments and CO2 emissions and the human relia...
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ژورنال
عنوان ژورنال: Sustainability
سال: 2013
ISSN: 2071-1050
DOI: 10.3390/su5010357